About Lenn

I spent 27 years optimizing products for Meta and Microsoft. Then I realized we needed to optimize the people building them.
 

I’m Lenn Pryor, executive coach, author of Breaking Asphalt: Choosing the Steeper Path to Greater Goals, and creator of the SEPARATE Framework™.

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For two decades, I led Product and Design at companies like Meta, Microsoft, Nokia, Skype, and eBay. We had rigorous frameworks for shipping code and managing KPIs. But we had zero frameworks for managing the human operating system driving it all.
 

I watched brilliant leaders hit the 'Asphalt', that moment where high effort stops yielding high returns. They weren't lacking skill; they were suffering from a misalignment of temperament and role.
 

I left tech to engineer a solution for this specific failure mode. The result is the S.E.P.A.R.A.T.E. Framework™, a system designed to help high-performers sustain their output without burning out their engine.